Raw Drafts / Method archive / 2026

Design thinking tools

A searchable field database of tools, methods, artifacts and operating frameworks encountered across the Raw Drafts research archive. Every record includes a concise explanation and a custom inline SVG diagram.

66Records
10Categories
10Process stages

66 of 66 records visible

01 / End-to-end
Record 01End-to-end

Five-stage design thinking process

Frameworks / Framework

A familiar sequence of empathize, define, ideate, prototype and test that helps teams move from human needs to evidence-backed solutions.

Working question

What sequence will help us learn without locking the problem too early?

02 / End-to-end
Record 02End-to-end

Human-centered design

Frameworks / Approach

An approach that starts with the people affected by a system and keeps their needs, capabilities, contexts and rights central throughout design.

Working question

What sequence will help us learn without locking the problem too early?

03 / End-to-end
Record 03End-to-end

Design thinking

Frameworks / Approach

A collaborative problem-solving approach that combines empathy, reframing, divergent exploration, prototyping and iterative learning.

Working question

What sequence will help us learn without locking the problem too early?

04 / End-to-end
Record 04End-to-end

Design Sprint

Frameworks / Workshop format

A time-boxed process for mapping a challenge, choosing a target, sketching solutions, building a prototype and testing it with users.

Working question

What sequence will help us learn without locking the problem too early?

05 / Define
Record 05Define

User personas

Research / Synthesis artifact

Evidence-based profiles that represent meaningful behavioural patterns, goals, constraints and contexts across a target audience.

Working question

What do we still need to understand from the people and context involved?

06 / Empathize
Record 06Empathize

User interviews

Research / Research method

Structured or semi-structured conversations used to understand people's experiences, motivations, workarounds and decision-making.

Working question

What do we still need to understand from the people and context involved?

07 / Empathize
Record 07Empathize

Problem interviews

Research / Research method

Interviews focused on how people currently experience a problem, what they already do and how important the problem actually is.

Working question

What do we still need to understand from the people and context involved?

08 / Plan
Record 08Plan

Screening questions

Research / Recruitment tool

A short set of questions used to identify research participants who match the behaviours, experiences or constraints relevant to a study.

Working question

What do we still need to understand from the people and context involved?

09 / Empathize
Record 09Empathize

Immersion

Research / Research method

Direct exposure to the environment, routines and constraints surrounding a design problem through observation, participation or fieldwork.

Working question

What do we still need to understand from the people and context involved?

10 / Empathize
Record 10Empathize

User insight gathering

Research / Research practice

The ongoing collection of observations, feedback, behavioural signals and contextual evidence about people using or affected by a system.

Working question

What do we still need to understand from the people and context involved?

11 / Define
Record 11Define

Segmentation

Research / Analysis method

The grouping of people or organisations into meaningful clusters based on behaviour, needs, context, value or constraints.

Working question

What do we still need to understand from the people and context involved?

12 / Define
Record 12Define

Jobs-to-be-Done

Research / Framework

A way to understand the progress people are trying to make in a particular situation, including functional, emotional and social dimensions.

Working question

What do we still need to understand from the people and context involved?

13 / Test
Record 13Test

Mobile usability testing

Research / Testing method

Usability testing conducted on phones or tablets, accounting for touch, screen size, interruptions, connectivity and mobile context.

Working question

What do we still need to understand from the people and context involved?

14 / Test
Record 14Test

Usability testing

Research / Testing method

A method where representative participants attempt realistic tasks while the team observes comprehension, behaviour, friction and recovery.

Working question

What do we still need to understand from the people and context involved?

15 / Define
Record 15Define

Affinity mapping

Synthesis / Synthesis method

A collaborative method for grouping observations, quotes or ideas by similarity so patterns and themes become visible.

Working question

What pattern becomes visible when the evidence is arranged differently?

16 / Define
Record 16Define

Post-it clustering

Synthesis / Synthesis technique

A lightweight form of affinity mapping that uses movable notes to organise observations, ideas or issues into emergent groups.

Working question

What pattern becomes visible when the evidence is arranged differently?

17 / Define
Record 17Define

Similarity matrix

Synthesis / Analysis tool

A matrix that records how frequently items are grouped together, often after card sorting, to reveal strong and weak conceptual relationships.

Working question

What pattern becomes visible when the evidence is arranged differently?

18 / Define
Record 18Define

Customer journey map

Synthesis / Mapping tool

A visual representation of a person's experience across stages, touchpoints, goals, emotions, pain points and opportunities.

Working question

What pattern becomes visible when the evidence is arranged differently?

19 / Define
Record 19Define

Service blueprint

Synthesis / Mapping tool

A layered map linking the customer journey to frontstage interactions, backstage work, supporting systems and organisational responsibilities.

Working question

What pattern becomes visible when the evidence is arranged differently?

20 / Define
Record 20Define

Iceberg model

Synthesis / Systems tool

A model that moves from visible events to recurring patterns, underlying structures and the mental models that help produce them.

Working question

What pattern becomes visible when the evidence is arranged differently?

21 / Define
Record 21Define

WHY / WHO / WHAT / HOW framework

Synthesis / Framing tool

A simple structure for clarifying purpose, affected people, intended value and the means of delivery.

Working question

What pattern becomes visible when the evidence is arranged differently?

22 / Define
Record 22Define

Stakeholder identification and classification

Synthesis / Mapping method

The identification of people and organisations who influence, deliver, use, fund, regulate or are affected by a system, followed by meaningful grouping.

Working question

What pattern becomes visible when the evidence is arranged differently?

23 / Ideate
Record 23Ideate

How Might We questions

Framing and ideation / Framing tool

Open-ended prompts that turn research insights or tensions into invitations for exploration without prescribing a single answer.

Working question

How can we open the problem enough to generate genuinely different responses?

24 / Ideate
Record 24Ideate

Brainstorming

Framing and ideation / Ideation method

A group process for generating many ideas quickly by temporarily separating idea production from evaluation.

Working question

How can we open the problem enough to generate genuinely different responses?

25 / Ideate
Record 25Ideate

Brainwriting

Framing and ideation / Ideation method

A silent or asynchronous ideation method where participants write ideas before sharing or building on one another's contributions.

Working question

How can we open the problem enough to generate genuinely different responses?

26 / Ideate
Record 26Ideate

Concept ideation

Framing and ideation / Creative practice

The deliberate generation and shaping of possible product, service or system concepts in response to a defined opportunity.

Working question

How can we open the problem enough to generate genuinely different responses?

27 / Ideate
Record 27Ideate

Value-proposition development

Framing and ideation / Strategy method

The process of articulating how an offer helps a specific audience achieve desired outcomes, reduce pain or create valued gains.

Working question

How can we open the problem enough to generate genuinely different responses?

28 / Ideate
Record 28Ideate

Co-creation

Framing and ideation / Collaborative method

A process where people affected by a design challenge actively help generate, shape or evaluate possible solutions.

Working question

How can we open the problem enough to generate genuinely different responses?

29 / Ideate
Record 29Ideate

Participatory design

Framing and ideation / Design approach

An approach that gives participants meaningful influence over design decisions rather than treating them only as research subjects.

Working question

How can we open the problem enough to generate genuinely different responses?

30 / Define
Record 30Define

Card sorting

Information architecture / Research method

A method where participants group and label content items to reveal how they understand categories and relationships.

Working question

How do people expect this information to be grouped and found?

31 / Define
Record 31Define

Open card sorting

Information architecture / Research method

A card sort in which participants create and name their own groups rather than using predefined categories.

Working question

How do people expect this information to be grouped and found?

32 / Test
Record 32Test

Tree testing

Information architecture / Testing method

A task-based evaluation of a text-only navigation hierarchy that measures whether people can find information without visual design cues.

Working question

How do people expect this information to be grouped and found?

33 / Prototype
Record 33Prototype

Prototyping

Prototyping / Making method

The creation of a simplified representation of a concept so assumptions can be explored before full implementation.

Working question

What is the cheapest believable form that can test the riskiest assumption?

34 / Prototype
Record 34Prototype

Rapid first prototype

Prototyping / Making method

The earliest intentionally rough version of an idea, built quickly to make the concept discussable and testable.

Working question

What is the cheapest believable form that can test the riskiest assumption?

35 / Prototype
Record 35Prototype

Fake-advertisement prototype

Prototyping / Validation artifact

A realistic but non-functional advertisement or landing concept used to test whether a proposed value proposition earns attention or intent.

Working question

What is the cheapest believable form that can test the riskiest assumption?

36 / Test
Record 36Test

Prototype testing

Prototyping / Testing method

The evaluation of a prototype with representative participants to see how they interpret, use and respond to a proposed experience.

Working question

What is the cheapest believable form that can test the riskiest assumption?

37 / Test
Record 37Test

Figma prototype testing

Prototyping / Testing method

Usability or concept testing performed with an interactive Figma prototype that simulates key screens, states and flows.

Working question

What is the cheapest believable form that can test the riskiest assumption?

38 / Prototype
Record 38Prototype

Proof of Concept

Prototyping / Feasibility artifact

A focused implementation that demonstrates whether a technically or operationally uncertain idea can work.

Working question

What is the cheapest believable form that can test the riskiest assumption?

39 / Deliver
Record 39Deliver

Minimum Viable Product

Prototyping / Product strategy

The smallest coherent product that can deliver core value and generate meaningful learning from real use.

Working question

What is the cheapest believable form that can test the riskiest assumption?

40 / Deliver
Record 40Deliver

Minimum Lovable Product

Prototyping / Product strategy

A deliberately small release that includes enough emotional quality, trust and craft for early users to genuinely care about it.

Working question

What is the cheapest believable form that can test the riskiest assumption?

41 / Deliver
Record 41Deliver

Minimum Marketable Product

Prototyping / Product strategy

The smallest release that is coherent enough to position, sell and support as a market-facing offer.

Working question

What is the cheapest believable form that can test the riskiest assumption?

42 / Deliver
Record 42Deliver

MVP backlog

Prototyping / Planning artifact

A prioritised list of work required to create and learn from an MVP, including assumptions, experiments, product tasks and operational needs.

Working question

What is the cheapest believable form that can test the riskiest assumption?

43 / Test
Record 43Test

First-click testing

Testing and evidence / Testing method

A method that measures where people click first when attempting a task, because the first choice strongly predicts eventual success.

Working question

What observable signal would change our confidence or decision?

44 / Test
Record 44Test

Heatmaps

Testing and evidence / Visualisation tool

Aggregated visualisations that show where attention, clicks, movement or scrolling concentrate across an interface.

Working question

What observable signal would change our confidence or decision?

45 / Test
Record 45Test

Clickmaps

Testing and evidence / Visualisation tool

A form of heatmap focused specifically on the distribution of clicks or taps across a page or prototype.

Working question

What observable signal would change our confidence or decision?

46 / Test
Record 46Test

Customer validation

Testing and evidence / Validation practice

The process of testing whether a real audience has the problem, values the proposed outcome and is willing to adopt or pay for a solution.

Working question

What observable signal would change our confidence or decision?

47 / Measure
Record 47Measure

Analytics

Testing and evidence / Evidence system

The structured collection and interpretation of behavioural and performance data from products, services or campaigns.

Working question

What observable signal would change our confidence or decision?

48 / Measure
Record 48Measure

Key metrics

Testing and evidence / Measurement tool

A deliberately small set of measures that indicate whether a product, service or experiment is creating the intended outcomes.

Working question

What observable signal would change our confidence or decision?

49 / Define
Record 49Define

Business Model Canvas

Business and strategy / Canvas

A one-page model of customer segments, value propositions, channels, relationships, revenue, resources, activities, partners and costs.

Working question

How is value created, delivered, sustained and measured?

50 / Define
Record 50Define

Value Proposition Canvas

Business and strategy / Canvas

A canvas that connects customer jobs, pains and gains to the products, pain relievers and gain creators in an offer.

Working question

How is value created, delivered, sustained and measured?

51 / Define
Record 51Define

Value Proposition Design

Business and strategy / Method

A broader process for researching, designing, testing and refining value propositions around customer jobs, pains and gains.

Working question

How is value created, delivered, sustained and measured?

52 / Define
Record 52Define

Business-model mapping

Business and strategy / Mapping method

The visual mapping of how an organisation creates, delivers and captures value, including actors, flows, dependencies and incentives.

Working question

How is value created, delivered, sustained and measured?

53 / Define
Record 53Define

Present-state and future-state business-model visualisation

Business and strategy / Comparison tool

A paired representation of how a business works now and how a proposed future model would change actors, flows, capabilities and economics.

Working question

How is value created, delivered, sustained and measured?

54 / Define
Record 54Define

Market sizing

Business and strategy / Estimation method

A structured estimate of the scale of a market or opportunity using transparent boundaries, assumptions and scenarios.

Working question

How is value created, delivered, sustained and measured?

55 / Empathize
Record 55Empathize

Bio cards

Workshop facilitation / Workshop artifact

Compact participant or stakeholder profiles that introduce background, experience, perspective and relevant context to a group.

Working question

How can more of the room contribute visible, usable knowledge?

56 / Any stage
Record 56Any stage

Post-it notes

Workshop facilitation / Workshop material

Small movable notes used to externalise one idea, observation or question at a time so groups can rearrange and discuss them.

Working question

How can more of the room contribute visible, usable knowledge?

57 / Any stage
Record 57Any stage

Small-group exercises

Workshop facilitation / Facilitation format

Activities completed in smaller groups to increase participation, deepen discussion and compare multiple perspectives.

Working question

How can more of the room contribute visible, usable knowledge?

58 / Ideate
Record 58Ideate

Cross-functional co-creation

Workshop facilitation / Collaborative method

Co-creation that deliberately brings together design, product, engineering, operations, policy or other relevant functions.

Working question

How can more of the room contribute visible, usable knowledge?

59 / Any stage
Record 59Any stage

Visual storytelling

Workshop facilitation / Communication method

The use of diagrams, sequences, sketches and visual narratives to make complex ideas easier to understand, remember and discuss.

Working question

How can more of the room contribute visible, usable knowledge?

60 / Define
Record 60Define

Colour-coding business models

Workshop facilitation / Visual technique

The use of consistent colours to distinguish actors, flows, assumptions, time states or levels of certainty in a business model.

Working question

How can more of the room contribute visible, usable knowledge?

61 / End-to-end
Record 61End-to-end

Lean Service Creation

Operating methods / Methodology

A collaborative approach that combines service design, lean experimentation and business thinking to create and validate services quickly.

Working question

What repeatable rhythm connects discovery, delivery and learning?

62 / End-to-end
Record 62End-to-end

Service Design Thinking

Operating methods / Methodology

A human-centred, systems-oriented approach to designing services across journeys, touchpoints, operations and organisations.

Working question

What repeatable rhythm connects discovery, delivery and learning?

63 / End-to-end
Record 63End-to-end

Lean Startup

Operating methods / Methodology

An approach built around explicit hypotheses, small experiments and build-measure-learn cycles that reduce uncertainty before scaling.

Working question

What repeatable rhythm connects discovery, delivery and learning?

64 / Deliver
Record 64Deliver

Agile Development

Operating methods / Methodology

An iterative approach to software delivery that organises work into small increments, frequent feedback and adaptive planning.

Working question

What repeatable rhythm connects discovery, delivery and learning?

65 / End-to-end
Record 65End-to-end

Modern Product Discovery

Operating methods / Practice

A continuous product practice that combines customer interviews, opportunity mapping, rapid assumption tests and collaborative decision-making.

Working question

What repeatable rhythm connects discovery, delivery and learning?

66 / Measure
Record 66Measure

OKRs

Operating methods / Goal system

Objectives and Key Results connect a qualitative direction with a small set of measurable outcomes that indicate progress.

Working question

What repeatable rhythm connects discovery, delivery and learning?

The archive preserves useful distinctions: some records are workshop materials, some are research methods, some are artifacts, and some are larger operating systems. They are collected together because design practice often combines them in the same project.

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