A searchable field database of tools, methods, artifacts and operating frameworks encountered across the Raw Drafts research archive. Every record includes a concise explanation and a custom inline SVG diagram.
66Records
10Categories
10Process stages
66 of 66 records visible
Record 01End-to-end
Five-stage design thinking process
Frameworks / Framework
A familiar sequence of empathize, define, ideate, prototype and test that helps teams move from human needs to evidence-backed solutions.
Working question
What sequence will help us learn without locking the problem too early?
Record 02End-to-end
Human-centered design
Frameworks / Approach
An approach that starts with the people affected by a system and keeps their needs, capabilities, contexts and rights central throughout design.
Working question
What sequence will help us learn without locking the problem too early?
Record 03End-to-end
Design thinking
Frameworks / Approach
A collaborative problem-solving approach that combines empathy, reframing, divergent exploration, prototyping and iterative learning.
Working question
What sequence will help us learn without locking the problem too early?
Record 04End-to-end
Design Sprint
Frameworks / Workshop format
A time-boxed process for mapping a challenge, choosing a target, sketching solutions, building a prototype and testing it with users.
Working question
What sequence will help us learn without locking the problem too early?
Record 05Define
User personas
Research / Synthesis artifact
Evidence-based profiles that represent meaningful behavioural patterns, goals, constraints and contexts across a target audience.
Working question
What do we still need to understand from the people and context involved?
Record 06Empathize
User interviews
Research / Research method
Structured or semi-structured conversations used to understand people's experiences, motivations, workarounds and decision-making.
Working question
What do we still need to understand from the people and context involved?
Record 07Empathize
Problem interviews
Research / Research method
Interviews focused on how people currently experience a problem, what they already do and how important the problem actually is.
Working question
What do we still need to understand from the people and context involved?
Record 08Plan
Screening questions
Research / Recruitment tool
A short set of questions used to identify research participants who match the behaviours, experiences or constraints relevant to a study.
Working question
What do we still need to understand from the people and context involved?
Record 09Empathize
Immersion
Research / Research method
Direct exposure to the environment, routines and constraints surrounding a design problem through observation, participation or fieldwork.
Working question
What do we still need to understand from the people and context involved?
Record 10Empathize
User insight gathering
Research / Research practice
The ongoing collection of observations, feedback, behavioural signals and contextual evidence about people using or affected by a system.
Working question
What do we still need to understand from the people and context involved?
Record 11Define
Segmentation
Research / Analysis method
The grouping of people or organisations into meaningful clusters based on behaviour, needs, context, value or constraints.
Working question
What do we still need to understand from the people and context involved?
Record 12Define
Jobs-to-be-Done
Research / Framework
A way to understand the progress people are trying to make in a particular situation, including functional, emotional and social dimensions.
Working question
What do we still need to understand from the people and context involved?
Record 13Test
Mobile usability testing
Research / Testing method
Usability testing conducted on phones or tablets, accounting for touch, screen size, interruptions, connectivity and mobile context.
Working question
What do we still need to understand from the people and context involved?
Record 14Test
Usability testing
Research / Testing method
A method where representative participants attempt realistic tasks while the team observes comprehension, behaviour, friction and recovery.
Working question
What do we still need to understand from the people and context involved?
Record 15Define
Affinity mapping
Synthesis / Synthesis method
A collaborative method for grouping observations, quotes or ideas by similarity so patterns and themes become visible.
Working question
What pattern becomes visible when the evidence is arranged differently?
Record 16Define
Post-it clustering
Synthesis / Synthesis technique
A lightweight form of affinity mapping that uses movable notes to organise observations, ideas or issues into emergent groups.
Working question
What pattern becomes visible when the evidence is arranged differently?
Record 17Define
Similarity matrix
Synthesis / Analysis tool
A matrix that records how frequently items are grouped together, often after card sorting, to reveal strong and weak conceptual relationships.
Working question
What pattern becomes visible when the evidence is arranged differently?
Record 18Define
Customer journey map
Synthesis / Mapping tool
A visual representation of a person's experience across stages, touchpoints, goals, emotions, pain points and opportunities.
Working question
What pattern becomes visible when the evidence is arranged differently?
Record 19Define
Service blueprint
Synthesis / Mapping tool
A layered map linking the customer journey to frontstage interactions, backstage work, supporting systems and organisational responsibilities.
Working question
What pattern becomes visible when the evidence is arranged differently?
Record 20Define
Iceberg model
Synthesis / Systems tool
A model that moves from visible events to recurring patterns, underlying structures and the mental models that help produce them.
Working question
What pattern becomes visible when the evidence is arranged differently?
Record 21Define
WHY / WHO / WHAT / HOW framework
Synthesis / Framing tool
A simple structure for clarifying purpose, affected people, intended value and the means of delivery.
Working question
What pattern becomes visible when the evidence is arranged differently?
Record 22Define
Stakeholder identification and classification
Synthesis / Mapping method
The identification of people and organisations who influence, deliver, use, fund, regulate or are affected by a system, followed by meaningful grouping.
Working question
What pattern becomes visible when the evidence is arranged differently?
Record 23Ideate
How Might We questions
Framing and ideation / Framing tool
Open-ended prompts that turn research insights or tensions into invitations for exploration without prescribing a single answer.
Working question
How can we open the problem enough to generate genuinely different responses?
Record 24Ideate
Brainstorming
Framing and ideation / Ideation method
A group process for generating many ideas quickly by temporarily separating idea production from evaluation.
Working question
How can we open the problem enough to generate genuinely different responses?
Record 25Ideate
Brainwriting
Framing and ideation / Ideation method
A silent or asynchronous ideation method where participants write ideas before sharing or building on one another's contributions.
Working question
How can we open the problem enough to generate genuinely different responses?
Record 26Ideate
Concept ideation
Framing and ideation / Creative practice
The deliberate generation and shaping of possible product, service or system concepts in response to a defined opportunity.
Working question
How can we open the problem enough to generate genuinely different responses?
Record 27Ideate
Value-proposition development
Framing and ideation / Strategy method
The process of articulating how an offer helps a specific audience achieve desired outcomes, reduce pain or create valued gains.
Working question
How can we open the problem enough to generate genuinely different responses?
Record 28Ideate
Co-creation
Framing and ideation / Collaborative method
A process where people affected by a design challenge actively help generate, shape or evaluate possible solutions.
Working question
How can we open the problem enough to generate genuinely different responses?
Record 29Ideate
Participatory design
Framing and ideation / Design approach
An approach that gives participants meaningful influence over design decisions rather than treating them only as research subjects.
Working question
How can we open the problem enough to generate genuinely different responses?
Record 30Define
Card sorting
Information architecture / Research method
A method where participants group and label content items to reveal how they understand categories and relationships.
Working question
How do people expect this information to be grouped and found?
Record 31Define
Open card sorting
Information architecture / Research method
A card sort in which participants create and name their own groups rather than using predefined categories.
Working question
How do people expect this information to be grouped and found?
Record 32Test
Tree testing
Information architecture / Testing method
A task-based evaluation of a text-only navigation hierarchy that measures whether people can find information without visual design cues.
Working question
How do people expect this information to be grouped and found?
Record 33Prototype
Prototyping
Prototyping / Making method
The creation of a simplified representation of a concept so assumptions can be explored before full implementation.
Working question
What is the cheapest believable form that can test the riskiest assumption?
Record 34Prototype
Rapid first prototype
Prototyping / Making method
The earliest intentionally rough version of an idea, built quickly to make the concept discussable and testable.
Working question
What is the cheapest believable form that can test the riskiest assumption?
Record 35Prototype
Fake-advertisement prototype
Prototyping / Validation artifact
A realistic but non-functional advertisement or landing concept used to test whether a proposed value proposition earns attention or intent.
Working question
What is the cheapest believable form that can test the riskiest assumption?
Record 36Test
Prototype testing
Prototyping / Testing method
The evaluation of a prototype with representative participants to see how they interpret, use and respond to a proposed experience.
Working question
What is the cheapest believable form that can test the riskiest assumption?
Record 37Test
Figma prototype testing
Prototyping / Testing method
Usability or concept testing performed with an interactive Figma prototype that simulates key screens, states and flows.
Working question
What is the cheapest believable form that can test the riskiest assumption?
Record 38Prototype
Proof of Concept
Prototyping / Feasibility artifact
A focused implementation that demonstrates whether a technically or operationally uncertain idea can work.
Working question
What is the cheapest believable form that can test the riskiest assumption?
Record 39Deliver
Minimum Viable Product
Prototyping / Product strategy
The smallest coherent product that can deliver core value and generate meaningful learning from real use.
Working question
What is the cheapest believable form that can test the riskiest assumption?
Record 40Deliver
Minimum Lovable Product
Prototyping / Product strategy
A deliberately small release that includes enough emotional quality, trust and craft for early users to genuinely care about it.
Working question
What is the cheapest believable form that can test the riskiest assumption?
Record 41Deliver
Minimum Marketable Product
Prototyping / Product strategy
The smallest release that is coherent enough to position, sell and support as a market-facing offer.
Working question
What is the cheapest believable form that can test the riskiest assumption?
Record 42Deliver
MVP backlog
Prototyping / Planning artifact
A prioritised list of work required to create and learn from an MVP, including assumptions, experiments, product tasks and operational needs.
Working question
What is the cheapest believable form that can test the riskiest assumption?
Record 43Test
First-click testing
Testing and evidence / Testing method
A method that measures where people click first when attempting a task, because the first choice strongly predicts eventual success.
Working question
What observable signal would change our confidence or decision?
Record 44Test
Heatmaps
Testing and evidence / Visualisation tool
Aggregated visualisations that show where attention, clicks, movement or scrolling concentrate across an interface.
Working question
What observable signal would change our confidence or decision?
Record 45Test
Clickmaps
Testing and evidence / Visualisation tool
A form of heatmap focused specifically on the distribution of clicks or taps across a page or prototype.
Working question
What observable signal would change our confidence or decision?
Record 46Test
Customer validation
Testing and evidence / Validation practice
The process of testing whether a real audience has the problem, values the proposed outcome and is willing to adopt or pay for a solution.
Working question
What observable signal would change our confidence or decision?
Record 47Measure
Analytics
Testing and evidence / Evidence system
The structured collection and interpretation of behavioural and performance data from products, services or campaigns.
Working question
What observable signal would change our confidence or decision?
Record 48Measure
Key metrics
Testing and evidence / Measurement tool
A deliberately small set of measures that indicate whether a product, service or experiment is creating the intended outcomes.
Working question
What observable signal would change our confidence or decision?
Record 49Define
Business Model Canvas
Business and strategy / Canvas
A one-page model of customer segments, value propositions, channels, relationships, revenue, resources, activities, partners and costs.
Working question
How is value created, delivered, sustained and measured?
Record 50Define
Value Proposition Canvas
Business and strategy / Canvas
A canvas that connects customer jobs, pains and gains to the products, pain relievers and gain creators in an offer.
Working question
How is value created, delivered, sustained and measured?
Record 51Define
Value Proposition Design
Business and strategy / Method
A broader process for researching, designing, testing and refining value propositions around customer jobs, pains and gains.
Working question
How is value created, delivered, sustained and measured?
Record 52Define
Business-model mapping
Business and strategy / Mapping method
The visual mapping of how an organisation creates, delivers and captures value, including actors, flows, dependencies and incentives.
Working question
How is value created, delivered, sustained and measured?
Record 53Define
Present-state and future-state business-model visualisation
Business and strategy / Comparison tool
A paired representation of how a business works now and how a proposed future model would change actors, flows, capabilities and economics.
Working question
How is value created, delivered, sustained and measured?
Record 54Define
Market sizing
Business and strategy / Estimation method
A structured estimate of the scale of a market or opportunity using transparent boundaries, assumptions and scenarios.
Working question
How is value created, delivered, sustained and measured?
Record 55Empathize
Bio cards
Workshop facilitation / Workshop artifact
Compact participant or stakeholder profiles that introduce background, experience, perspective and relevant context to a group.
Working question
How can more of the room contribute visible, usable knowledge?
Record 56Any stage
Post-it notes
Workshop facilitation / Workshop material
Small movable notes used to externalise one idea, observation or question at a time so groups can rearrange and discuss them.
Working question
How can more of the room contribute visible, usable knowledge?
Record 57Any stage
Small-group exercises
Workshop facilitation / Facilitation format
Activities completed in smaller groups to increase participation, deepen discussion and compare multiple perspectives.
Working question
How can more of the room contribute visible, usable knowledge?
Record 58Ideate
Cross-functional co-creation
Workshop facilitation / Collaborative method
Co-creation that deliberately brings together design, product, engineering, operations, policy or other relevant functions.
Working question
How can more of the room contribute visible, usable knowledge?
Record 59Any stage
Visual storytelling
Workshop facilitation / Communication method
The use of diagrams, sequences, sketches and visual narratives to make complex ideas easier to understand, remember and discuss.
Working question
How can more of the room contribute visible, usable knowledge?
Record 60Define
Colour-coding business models
Workshop facilitation / Visual technique
The use of consistent colours to distinguish actors, flows, assumptions, time states or levels of certainty in a business model.
Working question
How can more of the room contribute visible, usable knowledge?
Record 61End-to-end
Lean Service Creation
Operating methods / Methodology
A collaborative approach that combines service design, lean experimentation and business thinking to create and validate services quickly.
Working question
What repeatable rhythm connects discovery, delivery and learning?
Record 62End-to-end
Service Design Thinking
Operating methods / Methodology
A human-centred, systems-oriented approach to designing services across journeys, touchpoints, operations and organisations.
Working question
What repeatable rhythm connects discovery, delivery and learning?
Record 63End-to-end
Lean Startup
Operating methods / Methodology
An approach built around explicit hypotheses, small experiments and build-measure-learn cycles that reduce uncertainty before scaling.
Working question
What repeatable rhythm connects discovery, delivery and learning?
Record 64Deliver
Agile Development
Operating methods / Methodology
An iterative approach to software delivery that organises work into small increments, frequent feedback and adaptive planning.
Working question
What repeatable rhythm connects discovery, delivery and learning?
Record 65End-to-end
Modern Product Discovery
Operating methods / Practice
A continuous product practice that combines customer interviews, opportunity mapping, rapid assumption tests and collaborative decision-making.
Working question
What repeatable rhythm connects discovery, delivery and learning?
Record 66Measure
OKRs
Operating methods / Goal system
Objectives and Key Results connect a qualitative direction with a small set of measurable outcomes that indicate progress.
Working question
What repeatable rhythm connects discovery, delivery and learning?
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