HAAM tools
Lead generation that starts with digital quality, not gimmicks.
These tools turn HAAM expertise into buyer-facing diagnostics: website quality, AI visibility, accessibility risk, sustainability, procurement readiness, ROI, trust, and prioritization. Each tool creates a sharper request for serious work.
What this adds
A public diagnostic layer for qualified leads
Instead of asking visitors to fill a blank contact form, HAAM can ask them to run a focused diagnostic. The output is a better problem statement, a better scope, and a clearer reason to book a review.
Evidence before persuasion
Each tool starts from a specific website, journey, and buyer question. The output should point to reviewable evidence, not generic sales copy.
A smaller report is stronger
The lead magnet should return the few problems most likely to matter. Volume creates noise. Priority creates a sales conversation.
No fake compliance claims
Accessibility, privacy, sustainability, and legal signals are treated as triage. Manual review remains part of responsible HAAM delivery.
Tool builder
Turn a URL into a qualified project request
This first version creates a structured intake and routes the visitor into the HAAM start flow. The scanner backend can be attached behind the same public interface later.
Lead capture builder
Start with a diagnostic request, not a generic contact form.
Pick a tool, add a URL, and HAAM turns the visitor intent into a structured project request. This preview packages the lead for review. It does not claim to crawl the site until a real scan is approved.
Selected tool
HAAM Signal Index
Runs a public website through performance, accessibility, trust, sustainability, AI readiness, and conversion signals to produce a transparent HAAM score.
- Primary signal
- Can this public website earn trust?
- Output
- Public HAAM Signal score
First checks to review
- Performance, page weight, script count, caching, and third-party surface
- Accessibility-facing HTML signals such as language, headings, alt text, forms, buttons, and landmarks
- Trust signals such as HTTPS, security headers, privacy, contact, legal, and structured organization data
Tool catalogue
Ten tools, one serious lead-generation system
The catalogue covers immediate scans, business-case tools, and longer-term authority plays. The first five should become the main conversion paths.
Live signal scanner
Live scoreHAAM Signal Index
Runs a public website through performance, accessibility, trust, sustainability, AI readiness, and conversion signals to produce a transparent HAAM score.
Open tool page
Flagship diagnostic
6 signal areasHAAM Quality Scan
A public URL intake that turns performance, accessibility, trust, sustainability, AI visibility, and conversion signals into a focused review request.
Open tool page
Answer-engine readiness
AI-readable offerAI Search Visibility Checker
Checks whether a company website can be understood, summarized, compared, and cited by AI systems without losing the core offer.
Open tool page
Compliance-facing triage
Risk before launchAccessibility Risk Checker
Surfaces obvious accessibility risk before a launch, procurement process, redesign, or remediation sprint.
Open tool page
Performance with a conscience
Weight to removeSustainable Website Calculator
Frames digital sustainability through page weight, image bloat, JavaScript volume, hosting signals, and avoidable transfer.
Open tool page
Institutional quality signal
Review readinessProcurement Readiness Grader
Grades whether a site looks ready for procurement, funding review, institutional scrutiny, localization, and long-term maintenance.
Open tool page
Commercial model
Pipeline logicRedesign ROI Estimator
Turns traffic, conversion, deal value, maintenance cost, and trust risk into a sober model for redesign or optimization value.
Open tool page
Fast conversion review
3 fixes firstLanding Page Tear-down Generator
Reviews a landing page for first-impression clarity, CTA strength, proof, friction, accessibility, speed, and missing buyer context.
Open tool page
Credibility surface
Proof of careTrust Layer Checklist
Checks whether a website gives buyers enough confidence about ownership, data, claims, AI use, accessibility, contact, and legal responsibility.
Open tool page
Backlog prioritizer
Decision sequenceWhat Should We Fix First?
Ranks website fixes by user impact, business impact, legal risk, implementation effort, and strategic value.
Open tool page
Authority engine
Market signalHAAM Benchmark Index
Creates public benchmark lists for website quality across sectors such as Nordic culture, Baltic SaaS, public web, AI visibility, and sustainable web.
Open tool page
Build order
Start with the strongest commercial surface
The tools are listed in the order that should create the clearest market signal, the strongest inbound intent, and the easiest path into a paid audit or sprint.
- 1HAAM Quality Scan
- 2AI Search Visibility Checker
- 3Accessibility Risk Checker
- 4Procurement Readiness Grader
- 5Sustainable Website Calculator
System shape
The tools should share one scoring and review model
The visible pages can be separate, but the backend should eventually share URL intake, evidence collection, scoring, report generation, CRM routing, and human approval.
Find the problem
Diagnostics that reveal where a website is losing trust, speed, access, or clarity.
- Signal Index - Can this public website earn trust?
- Quality Scan - Hidden digital quality debt
- A11y Risk - Visible accessibility risk
- Page Tear-down - Can a buyer understand and act?
- Trust Layer - Can visitors verify the organization?
Make the business case
Tools that help a team justify budget, scope, and timing without vague redesign language.
- ROI Estimator - What is the upside of fixing this?
- Procurement Readiness - Can the site survive review?
- Fix First - Which fix deserves attention first?
Build authority
Lead magnets that make HAAM visible through AI search, sustainability, and benchmark content.
- AI Visibility - Can AI explain the company correctly?
- Carbon and Weight - Avoidable page weight
- Benchmark Index - How does this site compare to peers?
Existing product fit
Keep the HAAM Signal Agent as the evidence engine
The new public tools should feed into the existing Signal Agent concept instead of becoming disconnected calculators. Each public tool can become a different front end for the same evidence-backed review pipeline.