Commercial model
Redesign ROI Estimator
The estimator helps teams move away from vague redesign desire and toward commercial assumptions that can be discussed, challenged, and measured after launch.
Diagnostic intent
What is the upside of fixing this?
This public tool is designed to capture a sharper lead, prepare the right review context, and route the visitor toward a credible HAAM audit, sprint, or implementation conversation.
Founders
Useful when the team needs a clearer outside signal before spending more time or budget.
sales-led SaaS
Useful when the team needs a clearer outside signal before spending more time or budget.
service businesses
Useful when the team needs a clearer outside signal before spending more time or budget.
marketing teams
Useful when the team needs a clearer outside signal before spending more time or budget.
Inputs
What the visitor provides
The tool keeps the intake small enough to complete, but specific enough to support useful follow-up.
- Monthly visitors
- Conversion rate
- Average deal value
- Maintenance cost
- Target uplift
Review model
What HAAM should inspect
The first version collects the request. A full backend can attach evidence collection, screenshots, scoring, and reviewer approval behind the same page.
- Pipeline value from conversion-rate improvement
- Maintenance and support cost reduction potential
- High-friction journeys that may block qualified leads
- Brand trust and credibility gaps that weaken buyer confidence
- Measurement plan for before-and-after comparison
Lead magnet output
What the prospect should receive
The goal is not a giant automated report. The goal is a compact, credible artifact that makes the next conversation easier.
- ROI assumption model
- Commercial risk notes
- Measurement plan
- Recommended scope options
Example findings
The language should be specific, conservative, and useful
These examples show the type of signal the tool is meant to surface. Real findings should only be sent after evidence is collected and reviewed.
Example 1
A small conversion lift may matter more than a large visual redesign if traffic is already qualified.
Example 2
The biggest return may come from clearer positioning and fewer form barriers.
Example 3
Maintenance cost should be treated as part of ROI, not as an engineering afterthought.
Conversion path
Route the visitor into a serious project request
The call to action preloads the selected tool into HAAM start flow so the request has context before a conversation begins.