Performance with a conscience
Sustainable Website Calculator
The calculator makes sustainability practical by focusing on the things teams can actually change: fewer heavy assets, cleaner journeys, better defaults, less repeated transfer, and fewer unnecessary third-party scripts.
Diagnostic intent
Avoidable page weight
This public tool is designed to capture a sharper lead, prepare the right review context, and route the visitor toward a credible HAAM audit, sprint, or implementation conversation.
NGOs
Useful when the team needs a clearer outside signal before spending more time or budget.
climate teams
Useful when the team needs a clearer outside signal before spending more time or budget.
cultural sites
Useful when the team needs a clearer outside signal before spending more time or budget.
content-heavy organizations
Useful when the team needs a clearer outside signal before spending more time or budget.
Inputs
What the visitor provides
The tool keeps the intake small enough to complete, but specific enough to support useful follow-up.
- Website URL
- Important pages
- Traffic range
- Known media-heavy sections
Review model
What HAAM should inspect
The first version collects the request. A full backend can attach evidence collection, screenshots, scoring, and reviewer approval behind the same page.
- Page weight, asset types, and largest visible offenders
- Image format, dimensions, compression, and repeated downloads
- JavaScript volume, hydration cost, and third-party scripts
- Hosting and cache signals when detectable
- Low-carbon redesign opportunities linked to user experience
Lead magnet output
What the prospect should receive
The goal is not a giant automated report. The goal is a compact, credible artifact that makes the next conversation easier.
- Low-carbon website brief
- Asset reduction backlog
- Performance and sustainability priority map
- Before-and-after measurement plan
Example findings
The language should be specific, conservative, and useful
These examples show the type of signal the tool is meant to surface. Real findings should only be sent after evidence is collected and reviewed.
Example 1
A small set of large images may create most of the avoidable transfer.
Example 2
Third-party scripts can weaken sustainability, speed, privacy, and trust at the same time.
Example 3
The most sustainable fix may also be the best conversion fix: remove unnecessary weight from the first journey.
Conversion path
Route the visitor into a serious project request
The call to action preloads the selected tool into HAAM start flow so the request has context before a conversation begins.