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Elsa Figueira

A social-impact film campaign from Sao Tome and Principe focused on domestic violence awareness, built around the documentary "What Should Elsa Do?" and launched on February 19, 2016. The platform documents cast, creators, and local partners while extending outreach through media coverage on VOA Portugues, RDP Africa, Deutsche Welle, RTP Africa, and Rede Angola.

Intent

Use film and storytelling to make domestic violence harder to ignore and create space for awareness, dialogue, and support.

Reviewed June 20, 2026

Interaction design and product management

A current-state review of Elsa Figueira, separated into the experience decision and the product decision.

Interaction Design

Current assessment

The opening establishes emotional stakes and media references create credibility. The site now behaves as an archive without clarifying whether visitors should watch, screen, seek support, contact the team, or simply read.

Next interaction-design decision

Make film or screening information primary, state the project’s current status, add domestic-violence support resources, and review outdated contact details.

Product Management

Product job

Use a documentary and public campaign to increase awareness of domestic violence in São Tomé and Príncipe.

North-star metric

Verified educational, advocacy, or support outcomes generated through screenings and campaign use.

Next product-management decision

Turn the film into a safeguarding-aware intervention kit with screening rights, facilitator guidance, support contacts, discussion materials, and outcome measurement.

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Live websiteelsafigueira.com

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