Data Detective
Data Scout
Finds the signal behind user behavior, analytics, research notes, and market clues so design work starts from evidence.
Illustrated service map
Capabilities, not a fictional team.
HAAM is led by Kris Haamer. These characters explain responsibilities Kris covers directly and specialist work that may be brought in through named collaborators. They are navigation devices, not staff profiles.
Capability pages
Explore the service lenses
Each page explains an area of work and its likely outputs. Any collaborator involved in a paid engagement will be identified by name and scope.
Experience Design Fighter
Experience Blade
Shapes flows, interface structure, and production-ready design decisions when a product needs sharper UX.
Checkout Experience Guardian
Checkout Spirit
Watches cart, checkout, membership, and purchase journeys for small frictions that cost real revenue.
Localized Guidance Specialist
Localization Envoy
Connects language, culture, platform habits, and regional trust cues into launch-ready product experiences.
AI Safety Specialist
AI Safety Guardian
Reviews AI product moments for trust, oversight, privacy, fallback behavior, and safer user expectations.
Research Strategist
Research Strategist
Frames the questions, gathers the evidence, and decides which findings should shape the roadmap.
User Story Editor
Persona Dramaturg
Transforms audience insight into personas, scenarios, and story logic that improve product and marketing choices.
Interaction Choreographer
Flow Choreographer
Designs feedback, states, transitions, and step-by-step movement so users always know what just happened.
Trust Gap Inspector
Trust Inspector
Reviews proof, privacy, claims, feedback, forms, and support moments where users decide whether to continue.
Inclusive Access Specialist
Accessibility Guardian
Protects keyboard access, semantics, contrast, error handling, plain language, and inclusive interaction quality.