Services guide

How to use the HAAM site

Use projects and essays to understand the outcomes HAAM creates. Use service pages to match a practical need with an engagement. Use the glossary when specialist language appears in a proposal, audit, project plan, or report.

Strategy and discovery

Begin with strategy and discovery when a team needs shared direction before design or implementation begins. Typical work includes research synthesis, product strategy, service blueprints, opportunity framing, and roadmaps.

This work is appropriate when:

• stakeholders disagree about the problem or priority;
• evidence is fragmented across teams and systems;
• the service crosses several touchpoints or departments;
• implementation has begun without a stable product direction.

Design and implementation

Use the UX, interaction design, design system, and development services when the priority is turning an idea into a reliable interface and maintainable front-end system.

This work is appropriate when:

• a new product or service needs to become tangible;
• an existing experience has structural usability problems;
• multiple products need a shared design language;
• design and engineering are producing inconsistent results;
• a prototype must become production software.

Optimisation and measurement

Use analytics, conversion optimisation, accessibility, performance, and AI-search services when an existing system needs clearer evidence, broader reach, lower risk, or better results.

This work is appropriate when:

• important journeys underperform without a known cause;
• measurement is incomplete or unreliable;
• accessibility or performance risk is accumulating;
• content is difficult for search and answer systems to understand;
• teams need a repeatable review and improvement process.

Choosing a starting point

A project does not need to arrive with a perfectly defined brief. Start with the clearest observed problem, the consequence it creates, and the evidence already available. The first engagement can be designed to reduce uncertainty before a larger commitment is made.